Operating an in-home care franchise can be a daunting task. As a franchisee you must create interest around your services, and around employment opportunities with your franchise. Truth of the matter is that it is impossible to provide great in-home care services to the community if you do not have great caregivers. One of the biggest challenges that in-home care franchisees face is the high turnover that most home care agencies see. According to homecaremag.com the turnover rate for caregivers was as high as 60% in 2014. This statistic has made retaining and developing in-home caregivers a challenge for most agencies. Interesting enough most franchisee owners do not consider the challenges of hiring and retaining staff before they decide on purchasing a senior care franchise.
How to Retain In-Home Caregivers
Increasing your retention rates is no easy feat but it can be accomplished. Retaining caregivers starts at hiring the right people for the job. Try to find caregivers who have prior experience in the field. Caregiving is a very challenging task and employees who know what to expect will last longer than those who do not. A positive attitude is also an important attribute to look for in a potential caregiver. Your in-home caregivers are going to be interacting with clients and representing your in-home care franchise everyday so it is crucial that you find employees that genuinely want to make a difference in others’ lives. Finally make sure that you run background checks on all employees and caregivers that are going to represent your senior care business. You should have a firm understanding of the past of all employees that you employee.
Now that you understand what to look for in an in-home caregiver let’s talk about a few things that you can do to keep your quality senior care staff. The first is the most obvious make sure that your in-home caregivers are well paid and able to take care of themselves and their families. Everyone wants to feel secure financially and if they do not chances are they are going to be looking for other opportunities.
There are a few other best practices that you can put into place to help with retaining your senior care staff. Here is a list of my top 3.
Provide on-going training to your in-home caregiver staff
Your most valuable employees are the ones that want to be engaged and learn new ways to improve their job performance. Give these employees avenues to grow professionally. These training opportunities will help them, and your in-home care business at the same time. A win for all involved. On-going training will also allow you to pinpoint who on your staff is not up to speed, and needs more one on one training.
Provide opportunities for growth within your in-home care business
Caregivers want to feel that you value them as their employer. One of the best ways that you can show them their value is by providing advancement opportunities within the organization. In-home caregivers are more likely to stay with your business if they have options to fill a new role in the future. This is good news for in-home care agency because some of the most valuable in office staff are the ones who came from caregiver positions. Why? Because they understand the key facet of the business.
Create a cultural and fun office environment for your in-home care staff
As I mentioned before in this article being a caregiver is an extremely challenging position both physically and emotionally. Many caregivers become very attached to their senior clients and it is hard when clients either pass or their health declines. Make your home care office a place where caregivers can go to get some peace, and have a bit of fun. One way to do this is by having frequent office parties both on and offsite.
There are many ways that your in-home care agency can hire and retain great caregivers and staff. Make sure that you come up with a plan on how you are going to find, retain, and develop your valuable team. You have an opportunity to beat the statistics.