Want to use multiple social platforms but are daunted by the idea of keeping tabs on each one? Thinking it’ll take up a lot of time that you don’t want to spend in front of a computer or on your phone?
The thing is you, you can choose to stick to just one social media platform, say Facebook or Twitter or Pinterest. However, it’s not uncommon for people to have an account on 6 or 7 social media platforms.
The reason for this is that the people we interact with on Facebook aren’t necessarily the same people with talk to on Twitter, and those whom we send snaps to, are not the same people we interact with on Instagram.
Each social media has its own purpose, its own audience, and its own style. And each gives you a reason to use it—even if it’s only for five minutes a day. You can send a 30 second snap to a friend, or send a message to a friend on Facebook Messenger.
Or you might spend hours pinning pins to one of your Pinterest hobby boards. Or using Twitter to read up on the latest news and information—or the football score.
What if there were a way you could keep tabs on each of your social media platforms: post to Facebook, Twitter, LinkedIn, Google Plus and Instagram with just one website?
Social media manager tools were developed for business with multiple social media channels who wanted to talk to (and with) their audience on each social platform. These management tools reduced a business operators time and cost by aggregating all social platforms in one place.
This allowed business owners to more effectively reach a wider audience faster, quicker and with fewer errors. Social media management tools range from the basic like Hootsuite and Buffer to the more far reaching corporate platforms like Sprout Social and Hubspot.
A social media manger tool is a website that allows you to manage all your social media accounts in just one place. Well, not all of your accounts. Pinterest and Snapchat are still fiercely independent, saying if people want to use them they need to be on the platform itself.
Facebook, Twitter, LinkedIn and Google Plus are fine with people scheduling out content and posting from social media management tools. And let’s be honest, Google Plus will take all the help it can get.
For the casual social media user, a social media manager tool may be unnecessary. After all, if you’ve only got a Facebook page you don’t need a social media manger tool.
If you’re thinking of using social media to either help kick start your business or give it more exposure. Then a social media manger tool like Hootsuite or Buffer could the ideal option for you. Buffer and Hootsuite offer the option of posting content to a calendar—that is, you can schedule content out so if you spent an hour every few days you could ensure there’s a enough content for a week.
Using an app like Buffer or Hootsuite allows you to track your social posts, as well as engagement and valuable insights into your potential customers.
This is by far the most popular as well as the cleanest and easy to navigate. The set-up process for Buffer is easy:
You can use either your Facebook, Twitter or LinkedIn account to sign-in or create an account using your email address.
Once you’ve signed in, you can then attach your other social media platforms and create content calendars. The benefit of Buffer is that it can, based on your location and time zone, offer suggestion for the best times to post, which days, and how often each day.
Manage all your profiles from a single dashboard. Unlike buffer, which doesn’t care whether you use it for person use or business, Hootsuite requires a login email that has a business URL attached to it. If you don’t have one, we suggest you use Buffer.
For those who do have a business email—this is essentially an email that is @yourbusiness rather than @gmail or @hotmail.
Hootsuite and Buffer have many similarities, but it what comes down to in the end is what you want from a social media manager dashboard. Hootsuite’s okay, if you’re willing to pay for it—and to navigate its somewhat clunky dashboard.